Red Innprende of the Cruzcampo Foundation

Reto Heineken

For six months we have had the mission of answering to real challenges of the hostelry sector together with Heineken staff. During this time we have been able to work with great professionals like @carlosbarrabes to develop projects in which the technology provides added value to the hoteliers.

Within the RED INNprende, the Cruzcampo Foundation’s project accelerator was one of the four mature startups to be part of the Heineken Challenges, whose objectives were raised from two main questions: How can new technologies provide added value to hoteliers? and how can new technologies optimize the use of merchandising elements in catering establishments ?.



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